There's been some confusion in my Facebook feed regarding the purpose of various crowdfunding sites. Below is a SparkNotes version of the three-ish most popular crowdfunding sites:
- Indiegogo: Founded in 2008 and is one of the older crowdfunding sites. Indiegogo allows people to solicit funds for an idea (e.g. films or music), charity, or start-up business.
- Indiegogo Life: Launched in 2014 and allows people to raise funds for life events including emergencies, medical expenses (...such as cancer treatments), celebrations (e.g. weddings, honeymoons, anniversaries). Indiegogo Life was rebranded as Generosity.com in 2015.
- GoFundMe: Founded in 2010 as a means for people to raise money for life events, just like Generosity.com above.
- Kickstarter: Launched in 2009 and focused on creativity and the projects thereof. Projects launched via Kickstarter include films, music, comic books, video games, and apps.
Sources:
- "Kickstarter crowdfunding site officially launches in Canada". The Canadian Press. 10 September 2013.
- Gannes, Liz (May 29, 2010). "Kickstarter: We Don’t Have Anything Against Celebrity Projects". All Things D.
- "OMG". Kickstarter.
- Bloomberg Businessweek. "Moneymaking Ideas".
- "How to fundraise". Gofundme.com.
- Dan Schawbel (4 October 2012). "Full Interview: Slava Rubin on How Indiegogo Has Created Jobs". Forbes.
- "Indiegogo Life Helps You Fund Good Deeds". TechCrunch. AOL.
- "Wake Me Up Before You Indiegogo: Interview With Slava Rubin". Film Threat.
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